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SUSTAINABLE SHOPPING: DENIM AND GEN-Z SHOPPING MOTIVATION IN DENIM THRIFT STORES

Caroline Kopot, Angga Ranggana Putra, Cydni Robertson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434537
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.415-419
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generation ZDenim ConsumptionThrift StoresHedonic MotivationUtilitarian MotivationEthical MotivationSustainable FashionOmnichannel Retailing
Author
  • Cydni Robertson(PhD, Ohio State University-Columbus)
  • Angga Ranggana Putra(PhD, University of Missouri-Columbia)
  • Caroline Kopot(PhD, University of Missouri-Columbia)