KOREASCHOLAR

THE CONSUMER ACCEPTANCE OF ARTIFICIAL INTELLIGENCE DEVICES FOR A NEW IN-STORE CUSTOMER JOURNEY

Debora Tortora, Roberto Chierici, Alice Mazzucchelli, Emanuele Ghianda
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434539
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.422-427
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial intelligenceTAM ModelUTAUT Modelcustomer journey
Author
  • Debora Tortora(University of Milano Bicocca)
  • Roberto Chierici(University of Milano Bicocca)
  • Alice Mazzucchelli(University of Milano Bicocca)
  • Emanuele Ghianda(CRIET - Inter-universityRresearch Centre)