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WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?
Carmen-Maria Albrecht, Adriane Freitag
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434540
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.428
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Service agents
Chatbots
Anthropomorphism
Service recovery
Interactional justice
Author
Carmen-Maria Albrecht(MSB Muenster School of Business)
Adriane Freitag(MSB Muenster School of Business)