KOREASCHOLAR

WHO TO USE FOR SERVICE RECOVERY IN FASHION E-TAILING: HUMAN OR E-SERVICE AGENTS?

Carmen-Maria Albrecht, Adriane Freitag
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434540
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.428
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Service agentsChatbotsAnthropomorphismService recoveryInteractional justice
Author
  • Carmen-Maria Albrecht(MSB Muenster School of Business)
  • Adriane Freitag(MSB Muenster School of Business)