KOREASCHOLAR

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434542
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.430
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Employee CommunicationWorker VoiceSocial JusticeMarketing Communication
Author
  • Erica Charles(Glasgow Caledonian University London)
  • Helen Goworek(Durham University)
  • Amy Benstead(University of Manchester)
  • Victoria Stephens(University of Manchester)