KOREASCHOLAR

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434543

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.431-432

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

sustainability digital communication fashion brands B2B marketing ingredient branding strategy

Author

Andrea Runfola(University of Perugia)
Giulia Monteverde(University of Florence)
Matilde Milanesi(University of Florence)
Simone Guercini(University of Florence)