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CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434544
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.433-436
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CreativityInnovationDesign ThinkingTrend agenciesB2B
Author
  • Fiona Bailey(De Monfort University)
  • Professor Helen Goworek(Durham University)
  • Carol Cloughton(York St John University)