KOREASCHOLAR

THE IMPACT OF COMMUNICATION TYPE AND METHOD IN B2B RELATIONSHIPS IN CLOTHING INDUSTRY: A MODERATING ROLE OF AI

Suh-Young Park, Jongwon Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434549
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.445
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CommunicationB2B RelationshipsAIClothing IndustryProject-specific Communication
Author
  • Suh-Young Park(NZAI, University of Auckland)
  • Jongwon Park(Korea University Business School)