KOREASCHOLAR

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434550
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.446-447
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
City brandingLuxury fashionFashion showSocial semioticsHeritage
Author
  • Esterina Nervino(City University of Hong Kong)
  • Deborah Agostino(Politecnico di Milano)
  • Joseph Francis Wong(City University of Hong Kong)
  • Tat Kei Alfred Ho(City University of Hong Kong)
  • Nabanita Talukdar(Hult International Business School, San Francisco Campus)