KOREASCHOLAR

EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE

Minyoung Lee, Sanghyun Kim, Stephen Choi

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434608

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.449

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

AI device Usage context Message framing Self-reference Cognitive process

Author

Minyoung Lee(Kyungpook National University)
Sanghyun Kim(Kyungpook National University)
Stephen Choi(California State University)