KOREASCHOLAR

THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434610
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.455
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial intelligenceCustomer satisfactionRecommendation agentfMRI
Author
  • Meiling Yin(Sungkyunkwan University)
  • Wenying Tan(Sungkyunkwan University)
  • Eun-Ju Lee(Sungkyunkwan University)