KOREASCHOLAR

UNCOVERING THE NEURAL MECHANISMS OF CONSUMERS’ INVESTMENT INTENTION ON BIOTECHNOLOGY COMPANY

Minjae Kang, Wenying Tan, Eunju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434611
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.456
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
7TfMRINeuro marketingBusiness ethicsBiotechnology
Author
  • Minjae Kang(SungKyunKwan University)
  • Wenying Tan(SungKyunKwan University)
  • Eunju Lee(SungKyunKwan University)