KOREASCHOLAR

SUSTAINABILITY CUES IN FASHION: PRACTITIONERS’ AND CONSUMERS’ PERSPECTIVES

Generoso Branca, Jorge Nascimento, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434612
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.457-461
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FashionSustainabilityConsumerPractitionersQualitative methods
Author
  • Sandra Maria Correia Loureiro(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Jorge Nascimento(Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Generoso Branca(Department of Marketing, Bocconi University)