KOREASCHOLAR

ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES

Yioula Melanthiou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434614
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.466-467
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Technology-driven shopping toolsService qualityCustomer loyaltyPersonalized experienceExperiential retail
Author
  • Yioula Melanthiou(Cyprus University of Technology)