KOREASCHOLAR

METAVERSE AND LUXURY RESEARCH: A BIBLIOMETRIC ANALYSIS

Yioula Melanthiou, Surat Teerakapibal
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434615
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.468-469
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseVirtual/Augmented Reality (VR/AR)Generation ZGamificationLuxury brands
Author
  • Yioula Melanthiou(Cyprus University of Technology)
  • Surat Teerakapibal(Thammasat University)