KOREASCHOLAR

CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES

Rosy Boardman, Courtney Chrimes
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434616
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.470-471
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Customer experienceCustomer journeyAgeOmnichannelTechnology
Author
  • Courtney Chrimes(University of Manchester)
  • Rosy Boardman(University of Manchester)