KOREASCHOLAR

PERSONA PIONEERS: VIRTUAL INFLUENCERS IN THE SOCIAL SPHERE

Paula Rodrigues, Ana Pinto Borges, Ana Sousa

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434620

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.485

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Social influencers Virtual influencers Fashion brands Consumer relationships

Author

Ana Sousa(GOCOOP, COMEGI)
Ana Pinto Borges(ISAG – European Business School, CICET, COMEGI)
Paula Rodrigues(Universidade Lusíada - Norte, COMEGI Research Center)