KOREASCHOLAR

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434623
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.496
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MetaverseConsumer experienceFashionLuxuryOmnichannel
Author
  • Lala Hu(Università Cattolica del Sacro Cuore)
  • Mirko Olivieri(Università Cattolica del Sacro Cuore)