KOREASCHOLAR

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434624

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.497-499

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Digital communication Sustainability Luxury Customer brand equity

Author

Serena Rovai(EXCELIA Business School)