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SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434625
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.500-506
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Made in ItalySustainable fashionSustainable fashion advertisingSMEsQualitative research
Author
  • Niccolò Piccioni(Department of Communication and Social Research (CORIS), Sapienza University of Rome)
  • Rosa Romano(Department of Communication and Social Research (CORIS), Sapienza University of Rome)