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LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS
Hui Zhan, Jing Zhang
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434626
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.507
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Influencers
Perceived characterizations
Perceived value of luxury brand
Indegree of influencer
Author
Jing Zhang(Kookmin University)
Hui Zhan(Kookmin University)