KOREASCHOLAR

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434626
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.507
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
InfluencersPerceived characterizationsPerceived value of luxury brandIndegree of influencer
Author
  • Jing Zhang(Kookmin University)
  • Hui Zhan(Kookmin University)