KOREASCHOLAR

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434627
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.508
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual influencerInfluencer marketingConsumer anxietyIntensity of socialisationPsychological wellbeingImpulsive purchase
Author
  • Yonglin DAI(The Hong Kong Polytechnic University)
  • Yang LIU(The Hong Kong Polytechnic University)
  • Amy ZHOU(The Hong Kong Polytechnic University)