KOREASCHOLAR

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434628
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.509
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion sustainable brandsDigitalizationSustainability
Author
  • Inês Miguel(Catholic University of Lisbon & ISCTE-IUL)
  • Márcia Silva(University of Beira Interior)