KOREASCHOLAR

EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434629
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.510-515
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AdvertisingSocial inclusionEngagement
Author
  • Daniela Langaro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Mariana Vicente Cintra(ISCTE - Instituto Universitário de Lisboa)
  • Catarina Marques(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))