KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434630
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.516-521
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
DeepfakeDeepfake-generated advertisingArtificial intelligenceAdvertisementAdvertisingFashion industry
Author
  • Inês Rodrigues(ISCTE-Instituto Universitário de Lisboa)
  • João Guerreiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU))
  • Sandra Loureiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU))