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BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434631
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.522-526
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainability; FashionGreen marketingBrand coolnessWillingness to pay
Author
  • Aihoor Aleem(IADE and Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(ISCTE-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Mónica Santos(ISCTE-Instituto Universitário de Lisboa)