KOREASCHOLAR

UNVEILING THE PATH FROM INFORMATION-SEEKING TO PURCHASE IN LIVE STREAMING: AN INFORMATION FORAGING PERSPECTIVE

Xi Luo, Jun-Hwa Cheah

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434632

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.527

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Live streaming Social pricing Substitutability of personal examination Engagement Information foraging theory PLS-SEM

Author

Xi Luo(Sunway Business School, Sunway University)
Jun-Hwa Cheah(Norwich Business School, University of East Anglia)