KOREASCHOLAR

THE IMPACT OF CONSUMERS' LONELINESS ON THEIR ATTITUDES TOWARD VIRTUAL IDOL SPOKESPERSONS

Cheng-Yue YIN, Nan BI
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434633
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.528
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer lonelinessVirtual idol spokespersonAdvertising engagementAttitude toward the Ad
Author
  • Cheng-Yue YIN(Northeast Normal University)
  • Nan BI(Northeast Normal University)