KOREASCHOLAR

THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION

NAN BI, JIELING TANG, CHENGYUE YIN
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434634
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.529
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand logoPerceived coolnessContrast animalStereotype content model
Author
  • NAN BI(Business school, Northeast Normal University)
  • JIELING TANG(Business school, Northeast Normal University)
  • CHENGYUE YIN(Business school, Northeast Normal University)