KOREASCHOLAR

PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434636
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.535-544
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Perceived personalizationOnline fashionConsumer experiencesFocus groupsCritical success factors
Author
  • Tekila Harley Nobile(Sotheby’s Institute of Art)
  • Lorenzo Cantoni(Università della Svizzera italiana)