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AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434637
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.545-549
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Non-fungible tokens (NFTs)Luxury brandsArt collaborationsDigital AssetsPostdigital consumption
Author
  • Federica Carlotto(Sotheby’s Institute of Art)