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UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER

Alice Noris, Isabella Maggioni
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434638
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.550-554
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Quiet luxuryInconspicuous consumptionBrand management
Author
  • Isabella Maggioni(ESCP Business School)
  • Alice Noris(ESCP Business School, University of Applied Sciences and Arts of Southern Switzerland (SUPSI))