KOREASCHOLAR

CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE

Garim Lee, Jinsu Park, Hye-Young Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434639
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.555
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-generated contentContent typeAmbivalenceSkepticismLiking
Author
  • Hye-Young Kim(University of Minnesota)
  • Jinsu Park(University of Minnesota)
  • Garim Lee(Indiana University)