KOREASCHOLAR

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434640
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.556-557
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Generative AIDigital fashion marketingConsumer behaviourContent marketing
Author
  • Marta Blazquez Cano(Department of Materials, University of Manchester)
  • Rosy Boardman(Department of Materials, University of Manchester)
  • Courtney Chrimes(Department of Materials, University of Manchester)