KOREASCHOLAR

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434642

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.564-568

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Sensory experience Experiential marketing Anticipated emotion Store image Behavioral intent

Author

Jung-Hwan Kim(University of South Carolin)