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INDUSTRIAL METAVERSE: A NEW FRONTIER FOR EMPLOYEE ENGAGEMENT AND EMPLOYER BRANDING
Faheem Uddin Syed, Raffaele Albani
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/434643
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.569-575
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Employer branding
Employee engagement
Industrial metaverse
marketing strategy
Author
Raffaele Albani(University of Pisa)
Faheem Uddin Syed(University of Pisa)