KOREASCHOLAR

THE EFFECT OF LIGHTING ON AUGMENTED REALITY EXPERIENCES: HOW IT AFFECTS PRODUCT PERCEPTIONS

Sergio Barta, Philipp Rauschnabel, Carlos Flavián, Raquel Gurrea

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434644

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.576-577

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Augmented reality (AR)Lighting conditions Consumer perceptions Eyetracking Retail experiences

Author

Sergio Barta(University of Zaragoza)
Philipp Rauschnabel(Universität der Bundeswehr München)
Carlos Flavián(University of Zaragoza)
Raquel Gurrea(University of Zaragoza)