KOREASCHOLAR

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434645

Download

Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.578-581

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Sustainability Brand equity Willingness to pay Halo effect Multi-attribute attitude model

Author

Ken Kumagai(Toyo University)