KOREASCHOLAR

GENDER DIFFERENCES IN IMPLICIT AND EXPLICIT CONTEMPT EMOTION TOWARD 'FEMVERTISING' ADS FEATURING WOMEN WITH SIGNIFICANT MUSCLES USING DIFFERENT ADS FORMATS

Lior Avieli, Dr. Enav Friedmann, Dr. Merav Weiss-Sidi

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434647

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.583-584

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Femvertising Gender dynamics Emotional responses Implicit contempt Empowerment perception Subtle and blatant messages

Author

Lior Avieli(Ben-Gurion University of The Negev)
Dr. Enav Friedmann(Ben-Gurion University of The Negev)
Dr. Merav Weiss-Sidi(Ruppin Academic Center)