KOREASCHOLAR

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434777
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.624
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social identity theorySense of belongingVirtual wine tastingSmall luxury wineryWine club membership
Author
  • Kyuho Lee(Sonoma State University)
  • Stella Kladou(Hellenic Mediterranean University)
  • Ahmet Usakli(Boğaziçi University)