KOREASCHOLAR

FUTURE OF THE PAST: Semiotic Analysis of Gucci's Futurist Renaissance through Artificial Intelligence

Lucila Campiglia, Fábio Shimabukuro Sandes

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/434778

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.625-637

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Semiosis Brand heritage Cultural diversity Consumption Generative Artificial Intelligence (GAI)

Author

Lucila Campiglia(Escola Superior de Propaganda e Marketing)
Fábio Shimabukuro Sandes(Universidade Lusófona /CICANT)