KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434779
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.638
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury brandPerceived sustainabilityMindfulnessPurchase intention
Author
  • Hanku Kim(Kyungpook National University)
  • Jihyeon Lee(Kyungpook National University)