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THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434780
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.639-649
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social Media AdvertisingFashion IndustryConsumer AttitudesPurchase IntentionsCultural FactorsSocial FactorsDigital Marketing
Author
  • Lamis Sultan Aldawish(University of Plymouth)
  • Dulekha Kasturiratne(University of Plymouth)
  • Jonathan Lean(University of Plymouth)
  • Shaofeng Liu(University of Plymouth)