KOREASCHOLAR

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/434782
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.2
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Body positivityBody imageBelief congruenceFashion advertising
Author
  • Vanessa Kowald(Católica Lisbon School of Business and Economics)
  • Vera Herédia Colaço(Católica Lisbon School of Business and Economics)