KOREASCHOLAR

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/435015

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.650-651

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Luxury consumer experience Luxury brand Promotion Chinese luxury market E-commerce Digital marketing

Author

Dong Yang(Fashion Institute of Technology)