KOREASCHOLAR

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/435016
Download
Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
p.652
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Experiential luxury consumptionGastronomic experienceLuxury brandSocial media sharing motivationCross-cultural setting
Author
  • Sanghee Kim(Texas Tech University)
  • Hyo Jung (Julie) Chang(Texas Tech University)
  • Leslie Cuevas(Texas Tech University)