KOREASCHOLAR

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/435018

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
pp.654-655

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Second-hand Market Brand Equity Sustainability Orientation Consumer Behavior Digital Marketplace.

Author

Fábio Shimabukuro Sandes