KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/435020

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.670

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Chameleon Effect Luxury Brand Prominence Mindfulness Consumers

Author

Amy Errmann(University of Auckland)
Benjamin Voyer(ESCP Business School & London School of Economics)
Marilyn Giroux(University of Auckland)