KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/435182
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Global Fashion Management Conference
2024 Global Fashion Management Conference at Milan (2024.07)
pp.671-687
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Slow fashion consumptionSustainable marketing practicesPurchase intentionPurchase behaviorAttitude toward the advertisementPrice and production transparency
Author
  • Kaja Alberta de Koff(Erasmus University Rotterdam)
  • Alexandra Sierra Rativa(Erasmus University Rotterdam)