KOREASCHOLAR

This study aims to examine the expressive characteristics of the New Chinese style in the collection of Chinese fashion designer Ziggy Chen, analyze the inner meaning, and suggest a new direction in Chinese fashion design. As a research method, the background and concept of New-Chinese style occurrence were examined through previous studies, and the characteristics of the New Chinese style expression in fashion were investigated. The characteristics of the New Chinese style were summarized as cultural tradition, historical ethnicity, and pluralistic convergence. Based on these contents, the characteristics of the New Chinese style expression in Ziggy Chen’s men’s fashion design were analyzed. The data collection range was selected as the range of 20 seasons collected from 2012 S/S to 2022 A/W, which was collected on fashion sites and the brand’s official Instagram. The analysis results are as follows. First, subcultural resistance is a retro and ragged decadence formed by combining punk elements and industrial styles based on the clothing styles of lower-class Chinese people in the 17th and 90s. Second, cultural traditionality was influenced by traditional culture by mainland Chinese designers, who expressed the conservative presence of tradition and the Chinese style by looking at it from an oriental perspective. Third, historical ethnicity forms a Chinese fashion culture in which the national spirit and the development of the times coexist, while traditional culture and contemporary social values develop in harmony. Fourth, traditional fashion develops by combining a contemporary aesthetic sense and lifestyle with pluralistic convergence.

I.􀀃 Introduction
Ⅱ.􀀃 New-Chinese􀀃 Style􀀃 in􀀃 Fashion􀀃Design
    1.􀀎Concept􀀎and􀀎 definition􀀎 of􀀎‘New-Chinese􀀎 style’
    2.􀀎The􀀎characteristics􀀎of􀀎expressing􀀎‘New-Chinese􀀎style’􀀎 in􀀎 fashion􀀎 design
Ⅲ.􀀃 Characteristics􀀃 of􀀃 New-Chinese􀀃Style􀀃 in􀀃 Ziggy􀀃 Chen’s􀀃 Men’s􀀃 Fashion􀀃Design
    1.􀀎 Multiple􀀎 fusion
    2.􀀎 Historical􀀎 ethnicity
    3.􀀎 Cultural􀀎 tradition
    4.􀀎 Subcultural􀀎 resistance
Ⅳ.􀀃 Conclusion
References

• Hao Li(Doctoral Course, Dept. of Clothing & Textiles, Hanyang University, Korea) | 이호 (한양대학교 의류학과 박사과정)
• Younhee Lee(Professor, Major in Human-Tech Convergence, Dept. of Clothing & Textiles, Hanyang University, Korea) | 이연희 (한양대학교 의류학과 휴먼테크융합전공 교수) Corresponding author