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브랜딩 캠페인 사례 조사를 통한 해양안전문화 증진에 관한 연구 A Study on Enhancing Marine Safety Culture through Case Studies of Branding Campaigns

김보나, 강유진, 강원식
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  • URLhttp://db.koreascholar.com/Article/Detail/440939
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해양환경안전학회 학술대회 논문집
2024년도 춘계학술발표회 (2024.06)
p.88
해양환경안전학회 (The Korean Society Of Marine Environment & Safety)
Keyword
해양안전문화브랜딩 캠페인사례조사인식 개선홍보 전략 Marine Safety CultureBranding CampaignCase StudyAwareness ImprovementPR Strategy
Author
  • 김보나(한국해양교통안전공단) | Bona KIM (Korea Maritime Transportation Safety Authority)
  • 강유진(한국해양교통안전공단) | Yujin KANG (Korea Maritime Transportation Safety Authority)
  • 강원식(제주대학교) | Wonsik KANG (Jeju National University) Corresponding author